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Missoma Jewelry Offers Affordable Glamour (2021 Review)

There’s something so transformative about putting on jewelry. 

It has the power to elevate an outfit, communicate your personal style, and make you feel ready for the day — especially when working or learning from home.

But jewelry is often either too expensive, or made at a subpar quality that doesn’t last. I’ve learned this lesson over and over buying cheap sparkly things that quickly tarnish and lose stones. That’s where Missoma comes in! 

Read on to learn all about Missoma jewelry and what we’re eyeing from their newest drop.

What We Like About Missoma Jewelry:

What Is Missoma?

Missoma online store

Missoma is a direct-to-consumer jewelry brand based in the UK. Popular on Instagram (and with the royal family, for what it’s worth), their specialty is fine jewelry at an affordable price. This is also known as “demi-fine”: a price point between designer and costume.

What Can I Get From Missoma?

The Basics

Based on the principles of confidence, creativity, and collaboration, Missoma offers a range of delicate and statement pieces that can be worn alone or together in a “stack.” Think moon studs, lightning charm hoops, and a claw cuff on one ear. This is why they’re considered one of the best jewelry brands for basics like hoops and layering necklaces.

Think Gold

And they’ve definitely made a name for themselves in the “simple-but-unique gold necklaces” category! I counted at least 12 kinds of chains on their site (bevelled, bobble, pirouette and more) in varying weights and lengths. And if that wasn’t enough, their detachable pendants let you completely change up your chain.


Their newest drop, AW20, is a vintage-inspired collection celebrating artists, musicians, poets and dreamers.

Choose from symbols like a key, a snake and a padlock or more conceptual pieces like a triangle, a pyramid and a sphere. (At the time of writing, they’ve sold out of the Rock On hand clip-on, but you can still get a Good Luck Charm pendant that looks like a hand going “fingers crossed.” So cute!)

Personalize it

Missoma also offers complimentary engraving, which is perfect for the holidays, an anniversary, or a winter grad gift. Their round pendants, available in four styles, would look so cute with an important date or zodiac sign (Leos are lucky with this). And this Gold Bar Bracelet ($110) is the perfect spot to mark the coordinates where you first met!

Is Missoma Jewelry Good Quality?

Missoma Jewelry Offers Affordable Glamour (2021 Review) Image 1

Missoma jewelry is good quality if you know how to care for it. Most Missoma pieces are 18ct gold vermeil. This is a sterling silver base with gold plating. There are standards it must meet in the UK to earn this title: the gold layer has to be at least 2.5 microns thick. And unlike regular gold-plated jewelry, the outer layer is bonded with electrolysis for durability. To keep the price down, Missoma’s statement pieces are made of gold-plated brass metal with anti-tarnish on top.

But the real question is: can you wear it in the shower, or when washing your hands? No. Missoma’s website says not to swim or shower in gold-plated or silver jewelry, as this can tarnish it.

Is Missoma Worth It?

Earlier I mentioned the term “demi-fine.” When shopping for jewelry, you’re usually stuck between high-end or the accessories section of your favorite online store (which is most likely cheap, fragile wholesale). Missoma is considered mid-price, their AW20 selections ranging from $77–$472. 

This isn’t an insignificant amount of money, but taken into consideration with the fact that this jewelry is made to last, Missoma is a great place to start building your collection.

Something else to consider when judging quality is the level of artistry involved. Missoma pieces demonstrate a clear attention to detail, with visual interest on the smallest parts. Their pieces that have claw clasps, like this Box Link Chain Choker ($127), all come with a stylish charm on the extender. And on the Good Luck Pendant (I’m still thinking about this charm), even the loop fixing it to the clip has a twisted rope-like detail. 

Where Can I Buy Missoma?

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You can buy Missoma directly from their online store and at Nordstrom. (Free People is also a stockist, but they seem to be sold out at the time of writing.) 

And you can receive 10% off your first purchase just by subscribing to their newsletter!

Turn Jewelry Savings into Nonprofit Donations

At Giving Assistant, we believe giving can be just as much a part of shopping as saving money. We’re proud to feature Missoma because of their commitment to giving back to the community.

In light of COVID-19, Missoma has been supporting two charities fighting hunger in the UK and India (where their pieces are made). That means every Missoma order will provide one meal through Magic Breakfast and one through Akshaya Patra. And every year Missoma partners with the environmental charity TreeSisters, matching each Black Friday purchase with a tree.

You can increase the positive impact of your purchases when you use Giving Assistant to shop online. When you buy from your favorite brands through their Giving Assistant store page (or right from your browser with the Giving Assistant Button), you earn cashback to donate to a nonprofit of your choice.