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Giving Tuesday: What You Need to Know

For many, the holidays can be a reflective time for giving thanks for all we have in our lives; our family, our friends, the food on our table, and the beauty of our planet.

It’s also a time to think about how to help those who are less fortunate.

However, 1 in 8 Americans has reported that they don’t donate to charities, not because they don’t want to, but because they feel like the small amounts they can afford to give won’t actually matter.

What is Giving Tuesday?

Giving Tuesday is an international day that inspires people to give. Giving Tuesday was created in 2012 by a partnership of the 92nd Street Y and the United Nations Foundation. It started out as a grassroots movement meant to balance out holiday season spending with charitable giving.

Goal of Giving Tuesday

Giving Tuesday is designed to create an intentional pause and think about how you can make the world around us a little better. Anyone can get involved and give to a worthwhile cause on the day.

When Is Giving Tuesday?

Giving Tuesday will be on Tuesday, November 30, 2021, and is always celebrated on the Tuesday following Thanksgiving day.

Giving Tuesday Facts

Giving Tuesday facts and figures

How to Support Giving Tuesday

1. Donate While You Shop

Set up an account at GivingAssistant.org to be able to shop at over 3,000 online brands where you can earn cash back from your purchases that you can choose to donate a percentage to one of the millions of non-profits in the U.S. Many brands offer double or triple cash back during our Shop to Give annual event. This is a great way to save money and give money to your favorite cause.

According to GivingAssistant.org shopper demographic research, these are the type of online shoppers who like to donate to non-profits through the Giving Assistant shopping platform.

Giving Tuesday: What You Need to Know Image 1

2. Volunteer to a Good Cause

Volunteer at a local shelter or non-profit support group. For example, helping to feed the homeless at a food kitchen, or helping out at a local animal shelter.

3. Organize a Donation Drive

Rally up friends and neighbors on collecting books, clothing, shoes, or food that can be donated for a worthy cause. Also, look to collect personal items like socks and soap to donate to military personnel.

4. Email Your Supporters

Email your existing supporters to let them know about Giving Tuesday and how they can support the day in different ways.

5. Share Giving Tuesday on Social Media

Share the news of the Giving Tuesday awareness day on your official Twitter, Facebook, Instagram, and Pinterest social media accounts using the hashtag #GivingTuesday

6. Host a Public Fundraising Event

Organize a public fundraising event like a raffle or an auction where the funds raised are given to a non-profit of your choosing.

7. Encourage Crowd Fundraising

Let friends, family or supporters know that they can set up a peer-to-peer fundraising page online to have others support them whilst they do something for charity.

8. Look For Other Official Giving Tuesday Events

On the official GivingTuesday.org website, you’ll find a directory of organizations, charities, events, and more in your local community.

Support Giving Tuesday with Giving Assistant

Let’s make this Giving Tuesday the most successful yet!

When generous individuals and global brands join together, there’s no limit to the amount of good we can do!

Giving Assistant shoppers over the years have raised $1.5 million in donations for nonprofits, which go to support nonprofits like:

  • First Descents – helping young adults surviving breast cancer
  • Yellow Feather Fund – helping young children with learning materials that are fun and teach important lessons
  • Pencils of Promise – helping to build schools for children in need
  • Zidisha – helping adults get micro-loans to support themselves with new businesses

Happy shopping, and happy giving!