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Giving Tuesday: What You Need to Know

For many, the Holidays can be a reflective time for giving thanks for all we have in our lives; our family, our friends, the food on our table and the beauty of our planet.

It’s also a time to think about how we can help those who are less fortunate.

However, 1 in 8 Americans say don’t donate to charities, not because they don’t want to, but because they feel like the small amounts they can afford to give won’t actually matter.

Giving Tuesday looks to help educate people how to help give to others in need, not just with money.

What is Giving Tuesday?

Giving Tuesday is an international day that inspires people to give. Giving Tuesday was created in 2012 by a partnership of the 92nd Street Y and the United Nations Foundation. It started out as a grassroots movement meant to balance out holiday season spending with charitable giving.

Goal of Giving Tuesday

Giving Tuesday is designed to create an intentional pause and think about how you can make the world around us a little better. Anyone can get involved and give to a worthwhile cause on the day.

When Is Giving Tuesday?

Giving Tuesday will be on Tuesday December 3, 2019 and is always celebrated on the Tuesday following Thanksgiving day.

Giving Tuesday Facts

Giving Tuesday facts and figures

How to Support Giving Tuesday

1. Donate While You Shop

Setup an account at GivingAssistant.org to be able to shop at over 3000 online brands where you can earn cash back from your purchases that you can choose to donate a percentage to one of millions of non-profits in the US.

Giving Assistant nonprofit donation statistics

According to GivingAssistant.org shopper demographic research these are the type of online shoppers who like to donate to non-profits through the Giving Assistant shopping platform.

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2. Volunteer Your Time to a Good Cause

Volunteer your time at a local shelter or non-profit support group like for example helping to feed the homeless at a food kitchen, or helping out at a local animal shelter.

3. Organize a Donation Drive

Rally up friends and neighbors on collecting books, clothing, shoes, or food that can be donated for a worthy cause. Also look to collect personal items like socks and soap to donate to military personel.

4. Email Your Supporters

Email your existing supporters to let them know about Giving Tuesday and how they can support the day in different ways.

5. Share Giving Tuesday on Social Media

Share the news of the Giving Tuesday awareness day on your official Twitter, Facebook, Instagram and Pinterest social media accounts using the hashtag #GivingTuesday

6. Host a Public Fundraising Event

Organise a public fundraising event like a raffle or an auction where the funds raised are given to a non-profit of your choosing.

7. Encourage Crowd Fundraising

Let friends, family or supporters know that they can setup a peer-to-peer funraising page online to have others support them whilst they do something for charity.

8. Look For Other Official Giving Tuesday Events

On the official GivingTuesday.org website you’ll find a directory of organizations, charities, events, and more in your local community.

Top 9 Best Giving Tuesday Brands to Support

Here at Giving Assistant, our mission is to improve the social impact of online shopping year-round, so we LOVE when our favorite stores give back to the community.

Here are just a few examples of fantastic online shopping brands that give back doing their part to support Giving Tuesday by helping shoppers earn cash back that they can donate.

1. Nordstrom

Earn cash back at Nordstrom on Giving Tuesday.

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Nordstrom gives back through several programs and products including but not limited to:

  • Shoes That Fit: Nordstrom’s annual holiday giving program that has provided tens of thousands of pairs of new shoes to kids in need across the country
  • Treasure&Bond: Nordstrom’s brand that gives 2.5% of its net sales to nonprofits that empower youth.
  • M·A·C Viva Glam: supporting HIV/AIDS research, education and programs through the sale of M·A·C Viva Glam Lipstick and Lipglass products
  • United Way: Nordstrom partners with employees to support United Way organizations through donations and volunteerism

Nordstrom tries to help environment.

Nordstrom is committed to reducing or eliminating impacts on the environment wherever possible.

Over the years Nordstrom has reduced their energy and water usage while also decreasing emissions.

Not only are all bags and boxes at Nordstrom recyclable, they’re using less packaging and choosing products made of recycled content.

Sustainable foods and beverages as well as local and organic produce are used in Nordstrom restaurants and coffee bars whenever possible.

This supports local farmers, minimizes greenhouse-gas emissions during transport from farm to table, and provides customers with the freshest choices.

All menus and printed materials in Nordstrom restaurants and coffee bars contain a minimum of 30% post-consumer waste, and organic recycling programs are in place where local composting facilities exist.

Nordstrom also strives to offer environmentally friendly apparel, shoes and accessories. It’s easy to find these products online—type “eco-friendly” or “sustainable” into the search box at Nordstrom.com!

2. The Honest Company

Earn cash back at The Honest Company on Giving Tuesday.

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Jessica Alba and Christopher Gavigan founded The Honest Company with one goal: to deliver effective, but unquestionably safe, eco-friendly, beautiful, convenient, and affordable products for you, your children, and your home; something they believe everyone should have access to.

The Honest Company feels tremendous responsibility to the planet we all call home.

They are serious about being honest stewards and protectors of the natural environment.

Therefore, they seek to inspire new solutions, reduce collective impact, cause no unnecessary harm, and make products that are as non-toxic and healthy as possible.

“We are committed to both individual and corporate social responsibility – taking selfless actions that benefit others. This includes charitable partnerships, working with advocates on promoting policy changes that better protect our children and planet, and supporting the efforts of our employees with paid community service days and direct matches of non-profit donations.”

The Honest Company

Check out their full line of products here!

3. Chaco

Earn cash back at Chaco on Giving Tuesday.

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Chaco became famous in 1989 for their durable, sustainable sandals designed for almost any outdoor adventure.

Their sandals are built to last and designed to be repaired when needed. When your well-trodden pair is on its last leg, let Chaco experts step in.

Fewer shoes thrown away means less waste for you and for the planet!

Check out all of their sandals (plus all of their other footwear and outdoor accessories!) here!

Speaking of the environment…what better way to celebrate the planet than to get outdoors? Backcountry has everything for the adventure seeker in everyone!

4. Carter’s

Earn cash back at Carter’s on Giving Tuesday.

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Source: Pajama Program

Your go-to store for baby and children’s clothing is amplifying its partnership with Pajama Program with a one-day “One for One” campaign.

For every pajama purchased on November 29th, either in-stores or online, Carter’s will donate a pair of pajamas, up to 100,000!

This is the first year Carter’s has launched this Giving Tuesday promotion, so help them make it a huge success and help a child in need get a good night’s sleep.

5. Petco

Earn cash back at Petco on Giving Tuesday.

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The Petco Foundation has invested more than $157 million in animal welfare since its founding in 1999.

Through December 24th, your donations will help animals across the country find loving homes, and for every in-store purchase of a 2017 Petco Foundation calendar, 100% of the proceeds will benefit adoptable pets.

Finally, purchase any bag of Instinct Raw Boost Mixers through Dec. 24, and Nature’s Variety Instinct will donate $1 to the Petco Foundation, up to $100,000! Don’t forget to shop through Giving Assistant to earn 8% cash back on Petco purchases.

6. Gilt

Earn cash back at Gilt on Giving Tuesday.

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This Giving Tuesday, Gilt is partnering with one of our favorite charities, Feeding America.

Gilt City will match dollar-for-dollar each donation made by their shoppers, up to $10,000! Feeding America works with a broad network of over 200 non-profit organizations that help distribute healthy, nutritious meals to the 42 million Americans who struggle to have enough to eat. You can feel good about shopping with Gilt coupons.

Gilt also works closely with Tom’s Shoes, a for-profit retailer that has donated over 60 million pairs of shoes to children in need through their One-for-One program.

Additionally they have funded thousands of eye exams and provided clean water, safe birth services, and bully response training.

7. Kohl’s

Earn cash back at Kohl’s on Giving Tuesday.

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Kohl’s Cares is an remarkable initiative that has raised nearly $300 million since 2000! For every purchase of select $5 items, Kohl’s will donate 100% of the net profit to children’s health initiatives nationwide. Items on this list currently include:

  • Curious George
  • Corduroy
  • Madeline
  • Coloring books

8. Blue Nile

Earn cash back at Blue Nile on Giving Tuesday.

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Source: Obliteride

Not only do your purchases at Blue Nile earn you cash back AND double donations to your favorite charity throughout Giving Week, but this diamond retailer is also one of the sponsors of Obliteride, an annual cycling event that supports lifesaving cancer research.

Blue Nile’s CEO, Harvey Kanter, was 2016’s largest individual fundraiser for Obliteride, a cause close to his heart as a cancer survivor.

9. Vera Bradley

Earn cash back at Vera Bradley on Giving Tuesday.

Vera Bradley Foundation for Breast Cancer, Inc.

Since Vera Bradley founders Barbara Bradley Baekgaard and Patricia R. Miller began raising funds in memory of their friend and co-worker Mary Sloan, the Vera Bradley Foundation has donated more than $23 million toward a future free from breast cancer.

All funds support the talented clinicians and researchers working toward a cure in the Vera Bradley Foundation for Breast Cancer Research Laboratories at the Melvin and Bren Simon Cancer Center in Indianapolis.

Other philanthropic help.

Vera Bradley matches employees’ contributions to local United Way agencies and other non-profits that are important to them nationwide.

Their Volunteer Time Off program encourages employees to apply their time and talents at a non-profit mission of their choice on paid company time one day per year.

In all, Vera Bradley donates product and dollars to more than 1000 causes annually.


Let’s make this Giving Tuesday the most successful yet!

When generous individuals and global brands join together, there’s no limit to the amount of good we can do!

Giving Assistant shoppers over the years have raised millions in donations for nonprofits, which go to support nonprofits like:

  • First Descents – helping young adults surviving breast cancer
  • Yellow Feather Fund – helping young children with learning materials that are fun and teach important lessons
  • Pencils of Promise – helping to build schools for children in need
  • Zidisha – helping adults get micro-loans to support themselves with new businesses

Happy shopping, and happy giving!