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Brands Giving Back to COVID-19 Relief

Brands Giving Back to COVID-19 Relief

January 11, 2024 by Giving Assistant Editorial Team

We’re passionate about shopping for good. And just like you, we want to feel good about where we choose to spend our money—especially in times like these.

That’s why we’ve compiled this list, to spotlight 12 great brands currently sacrificing their profits, running special giving events, and doing whatever it takes to help flatten the curve, and provide COVID-19 relief. In other words, every dollar spent with one of these brands can help people in need and can bring us closer to solutions.

With Giving Assistant, your purchases at these brands can also raise extra donations for nonprofits impacting coronavirus relief efforts globally

12 Brands Supporting COVID-19 Relief Efforts


everlane home page

Everlane is a brand of wardrobe essentials founded on radical transparency. That means they tell you everything that went into getting that perfect white tee in your hands: from sourcing the materials to sewing them in the factory to compensating their team. 

How Everlane Is Supporting COVID-19 Relief

When you shop Everlane’s 100% Human collection, all proceeds go to Feeding America’s COVID-19 Response Fund. This helps food banks across the country serve their communities at a time when it’s harder to get in-person volunteers.

Get the best Everlane promo codes and deals when shopping through Giving Assistant.


figs home page

FIGS makes scrubs and lab coats that are cute, comfortable and functional. It was founded to empower healthcare workers to look and feel like you, even in your uniform.

How Figs Is Supporting COVID-19 Relief

FIGS is donating 30,000 sets of scrubs to hospitals impacted most by COVID-19, and has donated 19,000 scrubs so far to hospitals across the country. When you shop their Frontline Set ($84), they’ll match your purchase with a free set for a frontline healthcare worker.

Get the best Figs promo codes and deals when shopping through Giving Assistant.


Brands Giving Back to COVID-19 Relief Image 1

Nordstrom is a luxury department store and online retailer that sells clothing, jewelry, accessories, and cosmetics. They carry brands like Tory Burch, Free People, and Estee Lauder.

How Nordstrom Is Supporting COVID-19 Relief

Nordstrom is making more than 100,000 masks for frontline healthcare workers. As the biggest employer of tailors in North America, they wanted to lend their sewing abilities to the fight against COVID-19.

Nordstrom is also a partner of these nonprofits that are making a difference:

  • Seattle Foundation (local community philanthopy)
  • YouthCare (ending youth homelessness)
  • Hetrick-Martin Institute (support for LGBTQ youth)

Get the best Nordstrom promo codes and deals when shopping through Giving Assistant.


dyson home page

Dyson is a brand of high-end vacuum cleaners, purifiers, humidifiers, and hairstyling tools. Known for their sleek, forward-thinking designs, Dyson has a reputation for innovation.

How Dyson Is Supporting COVID-19 Relief

Dyson has actually designed a ventilator so that they can start using their factories to support the fight against COVID-19. The British brand has committed to making 10,000 ventilators for the NHS (National Health Service).

Get the best dyson promo codes and deals when shopping through Giving Assistant.


olivela home page

Olivela is purpose-driven luxury shopping. They sell designer fashion and beauty brands and give 20 percent of the proceeds of any purchase to one of their partner charities.

How Olivela Is Supporting COVID-19 Relief

Right now Olivela is donating 20 percent of proceeds to Save the Children and No Kid Hungry. These donations buy essential supplies like meals and books to families impacted by COVID-19. 

And Olivela’s made it easy to see exactly how you’re helping with each purchase: Under every dress, bag, belt, or whatever you’re eyeing, it tells you how many essential supplies you’d be giving based on the price.

Get the best Olivela promo codes and deals when shopping through Giving Assistant.

Under Armour

under armour home page

Under Armour is the leading name in activewear. They sell everything sports, like running shoes, athleisure, hoodies, sweatpants, moisture-wicking shirts, compression tights, and more. 

How Under Armour Is Supporting COVID-19 Relief

Under Armour has pledged $1 million for Feeding America to help families affected by COVID-19.

And they’ve created the Healthy at Home fitness challenge, which lets you make a difference from home by sharing your workout on MyFitnessPal and MapMyRun. For everyone who participates Under Armour will donate up to $1 million to Good Sports, a youth sports nonprofit. (The challenge began on March 23 and is going for 30 days.)

Get the best Under Armour promo codes and deals when shopping through Giving Assistant.


casetify home page

CASETiFY is known for their huge variety of stylish and colorful phone cases (as well as AirPods cases, Apple watch bands, and other accessories). They also have a Custom Studio so you can express yourself through your tech.

How CASETiFY Is Supporting COVID-19 Relief

CASETiFY is donating 100% of the proceeds from their UV Sanitizer (a light bed that cleans your phone; not effective against viruses) to GlobalGiving for COVID-19 Relief. 

CASETify has also started making masks, and they’re matching each purchase of a mask by donating a mask to a healthcare worker through Direct Relief.

Get the best Casetify promo codes and deals when shopping through Giving Assistant.

Kate Spade

kate spade home page

Kate Spade is a fashion and lifestyle brand known for bows, polka dots and bright pops of color. They sell handbags, wallets, clothing, shoes, jewelry, and accessories – and they monogram, too.

How Kate Spade Is Supporting COVID-19 Relief

Kate Spade has committed $2 million to funding small businesses in New York City to help get them through this period of closures. An NYC-based brand, Kate Spade wants to invest in the small businesses that make the city sparkle.

Get the best Kate Spade promo codes and deals when shopping through Giving Assistant.

Ralph Lauren

ralph lauren home page

Ralph Lauren is a luxury fashion label with preppy and classic pieces. Known for their polo player logo, they sell styles like cable knit sweaters, dress shirts, and nautical-inspired shorts.

How Ralph Lauren Is Supporting COVID-19 Relief

Ralph Lauren is repurposing their clothing production to make 250,000 masks and 25,000 medical gowns to help frontline healthcare workers impacted by COVID-19.

They’re also offering their support by giving to the World Health Organization (WHO), the Council of Fashion Designers of America (CFDA) / Vogue Fashion Fund to help the design community, and continuing work with Pink Pony Fund, their longstanding fund for cancer care.


uniqlo home page

Uniqlo is a Japanese brand known for comfy essentials. They sell simple, casual, yet edgy basics like t-shirts, leggings, linen shirts, jumpsuits and rompers.

How Uniqlo Is Supporting COVID-19 Relief

Uniqlo’s parent company, Fast Retailing, is collaborating with their Chinese manufacturing partners to produce 10 million masks for frontline medical workers. The masks will then be donated to the areas that need them most. (At the time of writing they’ve already donated 100,000 masks to the state of New Jersey for distribution to high-priority hospitals.)

Get the best Unigqlo promo codes and deals when shopping through Giving Assistant.


h&m home page

H&M is a clothing brand known for affordable, on-trend fashion. You can find loungewear, spring dresses, matching outfits for mom & baby, as well as decor items for nesting at home.

How H&M Is Supporting COVID-19 Relief

H&M is helping the relief effort by shifting their production to make personal protective gear for hospitals.

And right now when you shop on hm.com, $10 of every $60 spent goes to charities fighting COVID.

In addition, they’re donating bedding, sheets, and children’s clothes to local organizations like Children’s Defense Fund, The Los Angeles LGBT Center, GLAM4GOOD, and Nashville Rescue Mission. They’ve also given $500,000 to the World Health Organization.

Get the best H&M promo codes and deals when shopping through Giving Assistant.


crocs home page

Crocs are rubber shoes built for performance and outdoor activities. They’re best known for their quirky clog style, but Crocs has expanded to sandals, wedges, and sneakers. Thanks to their ergonomic design, Crocs are popular with people who have to be on their feet all day work. 

How Crocs Is Supporting COVID-19 Relief

Crocs is donating a free pair of shoes (with free shipping) to frontline healthcare workers. What’s special about this campaign is that they’re letting healthcare workers request their free pair directly from the site, just like regular online shopping (though sizes, styles and colors are subject to availability).

Get the best Crocs promo codes and deals when shopping through Giving Assistant.

How to Shop to Give To COVID-19 Relief Efforts

Did you know that if you shop brands that offer cash back you can earn free money? Shoppers can use this this money to donate to any nonprofit, including COVID-19 Relief organizations. Here’s how:

  1. Sign up for Giving Assistant today  – it’s free!
  2. Select your Nonprofit and choose how much you want to donate
  3. Download our browser extension, so that your future grocery orders—and all your online purchases—can contribute much-needed funds to nonprofits like the CDC Foundation, American Red Cross, and more.

Giving Assistant Recommendations for Nonprofits Accepting Donations directly aiding COVID-19:

  • CDC Foundation – Prevent and detect COVID-19, fund food and medicine, and deploy medical staffing
  • Project HOPE – Global health and humanitarian relief organization empowering health workers around the world
  • No Kid Hungry – Helping to feed kids during school COVID-19 school closures
  • International Medical Corps – Working in more than 30 countries to provide expertise, equipment, training, and triage, and treatment services
  • American Red Cross – ARC is facing a severe blood shortage because of blood drive cancellations, currently looking for healthy donors

Tip: Be sure to check for your local community organization when searching for your nonprofit to support. Community organizations can have the fastest, most direct impact for fighting hunger and providing supplies for members of your community.