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Best Eco-Friendly Brands Guide

All of the eco-friendly products that you buy, from organic cotton T-shirts to fair trade coffee, do more than just benefit the environment. These purchases create a ripple effect of “good” that extends well beyond you and your family, and often reaches across the globe.

We’ve reviewed the best and found quite a few brands that are actively pushing the envelope to expand both their environmental and social impact, whether it’s through brilliant eco-conscious campaigns, charitable action, or greener business practices.

Here’s our list of top eco-friendly brands you can feel good buying this year. And for those who really want to help make a difference, please consider charitable shopping which allows you to donate your cash back to environmental nonprofits.

Top 21 Companies That Help the Environment in 2023


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TOMS‘ eco-cred primarily comes from transforming planet-friendly materials (like natural hemp, organic cotton, and recycled polyester) into stylish everyday shoes, athletic sneakers, and canvas slip-ons. The brand also sells fair-trade coffee and has an eyewear donation program.

TOMS follows a One for One® charitable business model, partnering with nonprofits like Save the Children to give youth in need new shoes for every pair sold (more than 100 million pairs so far!). The company also donates to other causes, from mental health to ending gun violence.

Savings Tip: TOMS’ limited-edition Candyland collection makes a sweet eco-conscious gift! Save on your next pair of eco-friendly shoes with TOMS coupon codes plus earn 4% cash back when you shop with Giving Assistant.

2. Seventh Generation

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Seventh Generation is the largest eco-friendly cleaning supplies seller in the U.S. It consistently exceeds standard green initiatives to offer the best cleaning solutions for the environment.

The brand impresses with its Free & Clear detergents, all-purpose cleaners, botanical disinfectants, 100% recycled paper towels, and other planet-friendly goods, from natural baby care to 100% organic cotton menstrual care products.

The company also donates to causes (like the Youth Climate Action Fund) and fuels many movements, such as the Global Climate Strike, Zero Waste Challenge, and Trees and Bees.

Savings Tip: Find the latest Seventh Generation coupon codes when you shop with Giving Assistant.

3. S’well

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S’well makes it fabulously chic to minimize single-use plastic bottle consumption. Beyond its reusable, insulated, BPA-free, stainless steel water bottles, the brand now sells food containers, barware, and accessories in a wide range of colors, patterns, textures, and designs.

S’well’s Million Bottle Project aims to divert 100 million single-use plastic bottles from entering landfills and waterways. A partnership with the NYC Mayor’s Office of Sustainability creates student advocacy programs at public high schools to achieve this goal. The brand also works with UNICEF to provide clean, safe drinking water to vulnerable communities.

Savings Tip: Save on your next eco-conscious sip of water with S’well Bottle coupon codes, plus earn 6% cash back when you shop with Giving Assistant.

4. Patagonia

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Patagonia creates high-quality, long-lasting outdoor and sports gear—a favorite of hikers, rock climbers, surfers, outdoor adventurers, and shoppers in search of the best eco-friendly gifts.

In addition to expanding its green corporate philosophy and repair and reuse program, Patagonia is also part of the Sustainable Apparel Coalition and 1% For The Planet, which means the brand contributes at least one percent of its annual sales to environmental causes.

Savings Tip: Keep up with the best Patagonia coupons and promo codes with Giving Assistant.

5. Peet’s Coffee & Tea

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Peet’s is a California-based coffee brand that roasts 100% of its beans in the first LEED Gold-certified roasting facility in the United States. The company integrates energy-saving practices, water conservation, locally sourced goods, and recycled materials at its facility.

Several of Peet’s coffees hold esteemed certifications: USDA organic, fair-trade, Rainforest Alliance, and bird-friendly. The company also gives back through youth, education, and health-focused initiatives to the farmers and communities where they source coffee.

Savings Tip: Check for Peet’s Coffee & Tea coupons, plus learn how new customers earn up to 4% cash back when they shop with Giving Assistant.

6. Love Beauty and Planet

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Love Beauty and Planet uses biodegradable, eco-friendly ingredients to make its beauty and wellness products, like sustainably-sourced coconut milk shampoo and plant-based deodorants. These and many other eco friendly products can be found at iherb.com.

We also like: The company offers vegan, PETA-certified cruelty-free products (like their new gummy vitamins), and packages liquids in 100% recycled and recyclable bottles. The brand also contributes to a carbon tax fund to help offset its carbon footprint and reduce landfill waste.

Savings Tip: Giving Assistant shoppers earn 2% cash back and save with the latest iHerb coupon codes.

7. Captain Blankenship

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Captain Blankenship is a certified B Corp, which means its production of all-natural skincare and organic hair products meets the highest standards for using business as a force for good. Captain Blankenship eco-friendly products can be found at ulta.com.

The brand’s values align with ocean preservation and use wild-harvested and locally-grown ingredients to create plant-based products that do not harm the environment.

The company uses recyclable paperboard or 100% recovered and recycled ocean plastic to package products ranging from sea salt hair spray to organic cream deodorant.

Savings Tip: Find ULTA Beauty coupon codes plus earn cash back when you shop with Giving Assistant.

8. Alter Eco

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Salted caramel truffles and Crisp Mint bars? Yes, please! Alter Eco satisfies a sweet tooth (like no other) with its USDA Certified Organic, sustainably sourced, melt-in-your-mouth chocolates.

The company also leads by example as a carbon-neutral brand that’s part of the newly formed Amazon Alliance, a coalition of eco-conscious businesses that help defend the Amazon rainforests and raise awareness about the devastating effects of deforestation.

Alter Eco uses recyclable and compostable material to package items; it’s the first company to launch compostable stand-up pouches made from renewable, non-GMO, plant-based materials.

Savings Tip: New customers and new membership subscriptions earn $1 cash back when they shop with Giving Assistant. You can also save with the best Thrive Market coupon codes.  

9. West Elm

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West Elm embraces sustainability and forest conservation through its fair trade, eco-friendly collections. Outfit your bedroom, office, or dining room with modern furnishings made with wood from responsibly managed forests certified to Forest Stewardship Council (FSC) standards.

Presently, 100% of their all-cotton bedding and towels are organic and FSC-certified, and 60% of West Elm’s products (with more to come) support at least one of their sustainability initiatives, including certified nontoxic Mid Century nightstands and locally made coffee tables.

Savings Tip: Find West Elm coupon codes, plus learn how Giving Assistant shoppers can save up to 20%.

10. Ecover

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Ecover is best known for its eco-friendly, sensitive-skin products, including fragrance-free dish soaps and the world’s first phosphate-free laundry detergent. The Belgium-born brand uses natural-based solvents, 100% natural scents, and plant-based, recyclable packaging to create cleaning products that get the job done without harming the planet.

The brand is a global sensation available in nearly 40 countries with green factories in Belgium and France. It anticipates that their new manufacturing facility in Chicago will become the first LEED Platinum-certified plant in the industry.

Savings Tip: Save on Ecover green cleaning products and more with the latest Vitacost coupon codes.

11. Saatva

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Rest assured that a Saatva mattress is a better pick for the planet.

The company’s hybrid innerspring memory foam mattresses are individually handcrafted in the U.S. and feature recycled tempered steel, plant-based foam, and organic cotton outer covers.

Saatva also follows a business model designed to minimize its carbon footprint; it virtually operates as a paperless company; and uses locally sourced materials. And because Saatva cuts out the middlemen, you get premium, luxe-quality comfort at affordable prices.

Savings Tip: Find Saatva mattress coupon codes plus earn 7% cash back when you shop with Giving Assistant.

12. IKEA

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The most well-known of home furnishing brands worldwide, IKEA, has made significant changes over the years to transform every aspect of its business to reach climate-positive goals. These plans include using only recycled and renewable materials in all of its products by 2030.

To date, over 60% of IKEA’s current product line is from renewable and recyclable materials, including HILJA curtains made from recycled PET bottles, energy-saving RYET LED bulbs and KUNGSBACKA kitchen units made from reclaimed wood and PET bottles.

IKEA’s billion-dollar investments in wind turbines and solar panels now allow the company to produce more renewable energy than all of its business operations and retail stores consume.

Savings Tip: Find the latest IKEA coupon codes when you shop with Giving Assistant.

13. Toyota Prius

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The Toyota Prius (boasting the Prius Eco and the brand-new Prime Plug-In Hybrid with added safety and tech features) is one of the greenest cars you can drive. The versatile brand runs cleaner, has fewer emissions, and boasts one of the best fuel economy ratings on the market.

No wonder it’s the most popular hybrid car rental from SIXT.

Savings Tip: Find the best Sixt coupon codes, plus earn 8% cash back when you complete a car rental through Giving Assistant.

14. Reformation

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Reformation is an LA-based eco-friendly clothing brand that be found at net-a-porter that makes sustainably sourced apparel and accessories within 100% carbon-neutral, green buildings that minimize the company’s waste, water, and energy footprints.

The brand uses renewable fibers and recycled materials (like alpaca wool, recycled cashmere, wood-based Tencel, and reclaimed vintage fabrics) to create gorgeous trend-setting styles, from denim jumpsuits and midi dresses to slim-fitting lace bridal gowns.  

Savings Tip: Find NET-A-PORTER coupon codes, plus earn up to 6% cash back through Giving Assistant.

15. Alternative Apparel

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Alternative Apparel uses soft eco-fabrics, low-impact dyes, water-conserving washes, and recycled materials to make sustainable clothing and accessories for men, women, and kids.

The brand’s Alternative Eco® collection continues to expand its arsenal of eco-fabrics, which includes upcycled cotton, 100% organic cotton, and hemp blend jersey. And by 2021, the company pledges to replace all virgin polyester with 100% recycled polyester in future fabrics.

We also like: Its global factories provide safe and fair working conditions, use oxo-biodegradable mailer bags, and implement reuse and recycle programs with vendors.

Savings Tip: Update your wardrobe for less with Alternative Apparel promo codes, plus earn 6% cash back when you shop with Giving Assistant.

16. REI

As an outdoor living-focused member-owned co-op, REI is familiar with working together to protect the environment. 

The co-op has committed to becoming climate-neutral within 2023; and continues to convert its stores to solar power, adapt and replace its HVAC systems with more efficient versions, and made progress in transitioning its facilities to meet U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) standards.

Tip: You can get free shipping on any order when you shop REI with Giving Assistant. 

17. Apple

Behind the sleek design of one of the biggest tech companies in the world is a serious commitment to sustainability. Apple engineered a new aluminum alloy for their MacBook casings so they could recycle the materials over and over without any loss in quality. They also use 100% recycled tin for the solder in the iPhone circuit, use recycled plastic for many parts in the newer iPhone models, and use 100% wood fibers from “recycled sources or responsibly managed forests” in their packaging. 

In addition to using sustainable materials, Apple has reduced energy consumption in their products by 70% since 2008. The company also offers credit or free recycling for old devices through its Apple Trade program, either refurbishing used devices for new owners or recycling the materials for components in new devices. On top of that, all company stores, offices, and data centers are powered by 100% renewable energy.

Tip: Right now you can get free two-day shipping on all Apple products when you shop with Giving Assistant. When you shop with Apple using Giving Assistant, you feel good knowing that 3% of your purchase can get directly donated to a nonprofit of your choice.

18. Burt’s Bees

This popular personal care company is abuzz with sustainability actions. Burt’s Bees has committed to becoming 100% carbon neutral within this year. They also aim to maintain a 99% natural formulations average in their products, increase recycled content use in their packaging by 40%, and continue diverting 100% of waste from landfills (with a limit on their waste-to-energy use). 

Savings Tip: Enjoy free shipping sitewide and Burt’s Bees coupon codes here.

19. L.L. Bean

For over 100 years, L.L. Bean has made durable outdoor clothing and equipment, starting the sustainability conversation at the beginning of the product design process. 

The company has also gradually adopted responsibly sourced and recycled materials like polyester, fleece, down, and cotton in its supply chain. Using recycled materials for its Mountain Classic Fleece, for example, has kept around 40 million plastic bottles from landfills since 2008.

Get 20% off your purchase and L.L. Bean coupon codes with Giving Assistant.

19. ALDO

ALDO is absolutely strutting down the path to protecting the planet. In 2018, the company was the first in the fashion footwear and accessories field to be certified climate neutral. One year later, they expanded that South Pole climate neutral certification to include offsetting all the carbon emissions in their eCommerce shipments, transportation, and other business travel, waste, and packaging. They’re aiming to cut their 2016-level emissions by another 40% by 2030.

Following another standard for companies that help the environment, ALDO eliminated single-use bags by redesigning their packaging with handles, eliminating 500 tons of paper and plastic waste from landfills each year. 

Savings Tip: Save 15% off any online order by shopping ALDO with Giving Assistant.

20. KIND Snacks

KIND Snacks are doing their part to be a little kinder to the environment. In addition to their “KIND Promise” to make products with natural, nutritious sources and ingredient transparency, they are also a member of the Sustainable Packaging Coalition and make their recyclable paperboard from post-consumer recycled or sustainably forested materials. The company has also committed to purchasing enough wind energy to offset its offices and manufacturing locations. 

Savings Tip: You can save 20% on your order and enjoy 5% cash back to donate when you shop KIND Snacks with Giving Assistant.

21. Sephora

Sustainability has never been more glamorous. On top of being a major cosmetics brand, Sephora also puts in the extra effort to protect the planet. They’ve been an Environmental Protection Agency Green Partner for the last five years; power their stores, offices, and distribution centers with 100% renewable energy; and diverted 2.9 million pounds of waste from landfills in 2019 alone. They’re also a member of the Sustainable Packaging Coalition and focus on eco-friendly packaging design.

The brand’s “Clean at Sephora” program helps shoppers confirm a product is free of sulfates, parabens, and phthalates, and they’ve also committed to halving the number of products with chemicals highlighted by environmental or health groups as “problematic” within three years. 

Savings Tip: Take 50% off your purchase and 4% cash back that you can donate when you shop Sephora with Giving Assistant. 

More Eco-Friendly Gift and Product Ideas

Turn Everyday Shopping into Charitable Giving

Shopping for eco-friendly products with Giving Assistant not only helps you save money as you buy goods that support the planet but also enriches the social impact of brands that give back. You can also donate your savings to nonprofits and spread the love to your favorite causes.

Learn more about how to use the Giving Assistant Button to locate the best eco-friendly brands and find sales year-round that earn you cash back that you can effortlessly donate to nonprofits.