Everyone knows that Big Bird and his pals on Sesame Street have been helping kids learn their ABCs and 123s for decades, but did you know they are also helping children here and around the world with even tougher challenges?

Through the Yellow Feather Fund, Sesame Street is positively impacting the lives of children with autism, children with parents in the military, children affected by the crisis in Syria, children in developing nations, and millions of others. And you can help support them too! Just by doing your everyday online shopping through Giving Assistant.

What is the Yellow Feather Fund?

Named after the lovable Sesame Street character Big Bird and his large, yellow feathers, the Yellow Feather Fund uses the well-known Sesame Street Muppets to create new learning materials for children that are fun and teach important lessons. The Yellow Feather Fund specializes in making videos, books, and other free digital content that kids love and teaches them important values and life skills. Here are some examples of what the Yellow Feather Fund has been doing lately:

1) Autistic children sometimes struggle with making new friends, so the Yellow Feather Fund’s online videos help both children with autism and their friends see what is special about each other and learn how to respect each other’s differences, having fun along the way. They also have helpful videos and daily routine cards that both parents and teachers can use to help educate autistic children.

2) Since around 700,000 children have a parent serving in the military, the Yellow Feather Fund supports these kids as a part of their “Little Children, Big Challenges” family services. Their PDF packets and videos help children and their parents to learn how to cope with the stresses that come with worrying about or missing their loved ones when they’re away for a long time.

3) The Yellow Feather Fund works closely with the International Rescue Committee to help young refugee children in the Syrian response region to develop:

  • Early reading,
  • Math,
  • And other social-emotional skills.

More than 12 million refugee children around Syria alone have suffered from emergency relocations and other traumas, which makes special educational programs like this one so important. By holding camps and making videos with new characters designed to better connect with the local kids — such as the adorable Zeerak from Afghanistan — children gain good role models for behavior and learn tips to help them connect with their communities in a positive way.

How can you use Giving Assistant to support the Yellow Feather Fund?   

“We’re so excited about our partnership with Giving Assistant” says Diana Polvere, VP Annual Giving at Sesame Workshop. “Our mission is to help kids grow smarter, stronger and kinder, and this is a wonderful way for people to support us in making a meaningful difference in the lives of children in the U.S. and around the world.”

If you’ve already signed up for Giving Assistant, all you have to do next is select the Yellow Feather Fund on your account settings menu. Then choose how much of your balance from cash-back rewards you’d like to donate.

If you haven’t signed up yet, you can join here to start supporting the Yellow Feather Fund AND saving money on your everyday purchases at over 2,700 online retailers.