International Women’s Day has roots dating back to the early 1900s and the fight for equal rights and gender equality is far from over. Each year, March 8th is dedicated to celebrating the achievements of women and encouraging female empowerment across the globe. Advancing women’s rights means that mothers, sisters, daughters, wives, and best friends enjoy increased access to the same opportunities as their counterparts and for the next generations ahead of us.

Each year, International Women’s Day takes on a different theme, and for 2018, it’s time to #PressforProgress. This is a call for family, friends, school peers, colleagues and communities to make a stronger effort to unite and embrace a more gender inclusive attitude towards the way we think, act and exist. One way to participate in International Women’s Day is to support brands that support female empowerment all year round. Check out these powerful brands below.

Rebecca Minkoff

Amplifying the voices of the superwomen responsible for organizing the national Women’s March is just one of the ways Rebecca Minkoff uses her fashion clout to advocate for female empowerment. With a heavily involved social media presence, the millennial designer has built a space bursting with positive energy for women to thrive online. She encourages followers (referred to as ‘RM Superwomen’) to be bold and courageous, as well as stay fearless as they accomplish challenging goals. In addition to providing daily encouragement and sharing the inspirational tales of women leaders and female entrepreneurs, Rebecca Minkoff also contributes to the fight for women’s rights, equality and diversity through clothing designs and accessories that incorporate the words ‘feminism’ and ‘GRL*PWR.’


In addition to supplying skincare and beauty solutions that create a more radiant appearance, FOREO also encourages us to share snapshots of inspirational women in celebration of International Women’s Day. Those who upload photos to Instagram of their favorite ladies (and use the hashtag #FOREOForHer) will have a chance to win one of five FOREO gift sets. That’s a lot of pampering for you and the special lady in your life! You also still have a chance to snag FOREO’s anti-aging Luna 2 facial cleansing brush and Iris illuminating eye massager for less during their 20% Off Facial Cleansing Products sale (until 3/11).


Ann Taylor

You may know Ann Taylor for their classy suits, sharp-looking dresses, shoes and accessories, but were you aware that their dedication to female fashions also includes supporting causes that strive to enhance the health and livelihood of women? ‘Ann Cares’ is fully engaged in the breast cancer battle, spreading awareness and supporting the Breast Cancer Research Foundation®. Since 2005, over $38 million has been raised, where their annual contribution is currently funding nearly 20 grants that support groundbreaking research across the world.

The giving continues with HERlead Fellowships, which are given to the next wave of female leaders and fund social impact projects that help young women find their voice within the business world. They also provide mentorship opportunities, leadership training, and skill-building with the assistance of influential role models. Through the HERproject (with ‘HER’ standing for Health Enables Returns), Ann Taylor touches the lives of women within their international supply chain with programs that oversee in-factory women’s health education and/or financial literacy training in locales such as the Philippines and Indian Himalayas.


In a world where women of color crave a broader representation in the beauty industry, Sephora answers their calls by maintaining a unique beauty presence on the market. One way that the cosmetics powerhouse celebrates diversity is through their marketing campaigns – such as the recent casting of their own employees to model for a more inclusive holiday print ad. And, Rihanna’s Fenty line that they carry boasts an overwhelming 40 shades of foundation that accommodates skin colors and undertones of women representing all ethnicities and countries.

Sephora also has programs in place that give back to the community. Sephora’s Classes for Confidence has already empowered tens of thousands of women with specialized beauty training, while the Sephora Accelerate program aims to increase the number of female entrepreneurs in the beauty industry. And lastly, whenever you purchase the FEARLESS shade of Sephora Stands lipsticks, the company donates $10 towards the above programs.

Tory Burch

Just as empowering as a pair of black and gold ballet flats or a sleek designer dress, Tory Burch is a motivating force for women looking to take a risk and make their grand entrance in the business industry. As a strong advocate for female entrepreneurship, the Tory Burch Foundation benefits an ever-growing network of diverse women through three distinct programs:

  • The Fellows Program helps female entrepreneurs overcome common obstacles of business ownership during a 1-year fellowship and $10,000 grant that advances their business education.
  • A partnership between Bank of America and the Tory Burch Foundation led to the Capital Program, which connects women entrepreneurs in the U.S. to affordable loan options through Community Lenders.
  • The Education Program equips eligible, small business-owning New Yorkers with the tools, resources and support needed to catapult their enterprises to the next level (with the help of Babson College and Goldman Sachs 10,000 Small Businesses).

Nonprofits that Empower & Support Women

Celebrating International Women’s Day doesn’t have to be a one-time occurrence. Every time you shop with any partnered brand through Giving Assistant, you can show your support all yearlong by contributing to nonprofits that empower females. Simply select the nonprofit of your choice to donate all or a percentage of the cash back you earn with Giving Assistant. All of the nonprofit organizations listed below benefit women and have proven to be effective in more ways than one. 


Tostan is a Senegal-based organization that works directly with rural locals through their Community Empowerment Program. Their human rights-based education agenda has elevated the lives of tens of thousands of women. For example, Tostan has improved health conditions for females by lowering the overall acceptance level of genital cutting. The organization also fights to lower the incidence of child marriage. And, with Tostan’s help, 20,000 women and counting have been chosen to assume leadership positions within their communities. 

Keep A Breast

Support the Keep a Breast Foundation, and you’ll donate to a cause that’s on a global mission to empower females with the knowledge of breast health education at an early age. They also provide the kind of support that youths need in order to become their own health advocates. From healing art projects to prevention programs (such as the Non Toxic Revolution), Keep a Breast has been spreading awareness and changing lives since 2000. 

Freely in Hope

Your contribution to Freely in Hope helps fund a holistic and educational approach towards healing survivors of sexual violence. This faith-based nonprofit organization empowers women and girls from rural villages and urban slums in Africa with the tools to heal and harness a healthy future. Donations go towards funding academic scholarships, health care, counseling, and safe shelter for survivors, who also benefit from the art therapy, violence prevention workshops, and training for HIV prevention that the nonprofit provides.

She Should Run

Despite the name, this isn’t a charity for marathon runners. She Should Run is a non-partisan organization dedicated to empowering women with the knowledge, inspiration and community support needed to pursue a public leadership role in politics. Since the 2016 election, this nonprofit has played a role in inspiring over 18,000 women to run for office, and has a goal of encouraging and assisting at least 250,000 women to make their mark in an election by 2030.

Girls Who Code

The tech world is captivating, but many girls miss out on all the excitement because they lack the exposure, encouragement, and support needed to turn a spark of interest into a flame. Girls Who Code is a national movement responsible for setting up after school clubs and free summer programs with the goal of closing the gender gap in technology.

Lotus Outreach

Lotus Outreach is a nonprofit devoted to helping at-risk and exploited women in India and Cambodia lead a healthier, safer, and more prosperous life through education and economic empowerment. Your donation will go towards improving the lives of residents by establishing grassroots projects in vulnerable communities. The organization successfully increases the number of females gaining an education, as well as provides safe transportation for schoolgirls.

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