Women are behind many successful and growing companies. In fact, according to SBA.gov, there are more than 11 million woman-owned businesses in the U.S. That’s 38% of all U.S. businesses! That means women are supporting nearly 9 million jobs and generating annual revenues of $1.6 trillion!

Want to support women-owned brands but don’t know where to find them? Start here to learn about some women-owned brands you’ve probably heard of and others you haven’t…until now!

We’ve found you the best in beauty, fashion, and lifestyle—all from brands that are female-founded and run! Check out our sweet finds below.

Support These Top Women Owned Brands in 2020

1. Unwrp

Screenshot of Unwrp homepage

Unwrp is a sustainable gift wrap brand founded by Ashley Fouyelle, who set out to create luxury, eco-friendly gift wrapping options in stylish, unique prints your friends and family will love, and hopefully reuse! (The prints are also available as tags, bags, and greeting cards.)

One of Unwrp’s top products—fabric wrap—can even be repurposed into another gift, like a hair wrap or chic neck kerchief.

2. Skinny Dipped Almonds

Screenshot of Skinnydipped Almonds home site

Skinny Dipped almonds come in flavors like raspberry, espresso, lemon bliss, and mint, and are an easy, delicious way to up your protein and fiber intake while satisfying your sweet tooth. Skinny Dipped is run by a bevy of brilliant women: founders Val Griffith and her young daughter Breezy, and co-founders Lizzie Resta and Chrissy Haller.

Your online purchase of Skinny Dipped Almonds can support your choice of any nonprofit (like women-focused ones!) when you use Giving Assistant!

Tip: You can also earn cash back with Giving Assistant when you buy Skinny Dipped Almonds from Target, Walmart, and Thrive Market!

3. Mischo Beauty

Screenshot of Mischo beauty home site

Mischo Beauty offers a mesmerizing line of non-toxic nail polishes that look as gorgeous on your vanity as they do on your nails!

The woman-owned nail polish brand (which boasts 23 dreamy colors and a well-reviewed cuticle elixir) was founded by Kitiya King when she was pregnant with her son and searching for luxurious nail polish without harsh fumes. She applied her chemistry degree to developing non-toxic, yet high-quality polishes that were both safe and gorgeous.

Mischo Beauty nail polish is:

  • Non-toxic
  • Vegan
  • Cruelty-free
  • Gluten-free
  • 10 free (a special designation for nail lacquers formulated without 10 common, controversial ingredients)

Tip: Earn cash back with Giving Assistant when you buy Mischo Beauty from Macy’s!

4. S’well

Screenshot of S'well home site

S’well’s environmentally friendly water bottles have become the envy of every library, office and hiking trail—and a woman is behind this coveted bottle! Founded by Sarah Krauss, S’well is one of the fastest growing women-owned companies in the world. 

Known for their striking opaque body and stainless steel cap, S’well’s insulated bottles are an easy way to make sustainability part of your daily routine. And they come in gorgeous designs to suit any bag, planner or laptop skin.

Tip: Find the best Swell promo codes and earn cash back with Giving Assistant.


Screenshot of Pat McGrath home site

This trending makeup line targets beauty connoisseurs who believe that “makeup is a movement.” Famed makeup artist Pat McGrath made a name for herself in the beauty industry with bold mattes, stunning chromatics, and surprising collaborations. (At the time of this writing, the limited edition Star Wars: The Rise of Skywalker line is flying off shelves!_

Tip: Shop PAT McGRATH LABS at Sephora using Giving Assistant to get the best promo codes and earn cash back.

6. Mejuri

Screenshot of Mejuri home site

This “Insta-famous” jewelry brand, founded by Noura Sakkijha, stole hearts with its dainty, timeless, last-forever pieces. Sakkijha set out to make fine jewelry something you can gift yourself (rather than waiting for someone to give it to you) by offering gorgeous, on-trend accessories at everyday price points.

Mejuri encourages wearing fine jewelry every day. And offers new, limited-edition drops every Monday of the year. Each piece handcrafted like the olden days, designed for everyday.

Our favorite right now: Their Croissant Dôme Ring and Organic Pearl Hoops.

7. Glossier

Screeshot of Glossier home site

Glossier’s minimalist makeup and skincare line, founded by Emily Weiss, is the perfect companion for late nights and low-maintenance mornings. Learn more about this brand by reading this Glossier review.

We’re big fans of:

Tip: At the time of this writing, Giving Assistant shoppers are earning up to 10% Cash Back at Glossier!

8. Turbie Twist

Screenshot of Turbie Twist home site

Turbie Twist is a “super absorbent” hair towel that makes that post-shower hair situation you see in movies actually achievable. Available in both cotton and microfiber, this iconic hair towel is affordable, gentle on hair, and founded in 2006 by sisters Angela and Christina. 

Tip: Earn cash back (that you can donate) from Giving Assistant when you buy Turbie Twist through any of these retailers: (Cash back amounts are subject to change.)


Screenshot of Spanx home site

You probably know them for their famous shapewear, but SPANX has expanded to denim, activewear, and everyday apparel. Plus? SPANX is 100% owned and run by founder Sarah Blakely.

This brand is all about versatile, smartly-designed pieces that make a strong foundation for your wardrobe. If you live in stretchy clothes, why not support a woman-owned company while you’re at it?

Tip: Find the best SPANX promo codes and earn cash back when you shop through Giving Assistant.

10. The Honey Pot

Screenshot of Honey Pot home site

The Honey Pot is a line of plant-based feminine care founded by Bea Dixon. Their product range includes foaming wash, lubricant, cleansing wipes, tampons, pantyliners and pads.

And at the time of this writing, you can also snag some swag including a coin purse and enamel pins in designs that de-stigmatize the human body, naturally!

Their products are infused with soothing herbs like lavender and aloe. Plus they’re:

  • Chlorine-free
  • Pesticide-free
  • Fragrance-free
  • Cruelty-free
  • Biodegradeable
  • Vegan

Tip: Shop The Honey Pot from Target with Giving Assistant to earn cash back and grab some promo codes.

11. Parachute

Screenshot of Parachute home site

Parachute began with bedsheets, and has now expanded to all things home. And they’re another successful woman-led startup on our list!

With a focus on simplicity, function, and comfort, Parachute’s products are the perfect building-block to creating your serene sanctuary.

Plus, they’re certified to be free of harmful synthetics! When it comes to where you sleep, that’s major.

Tip: Get the best Parachute promo codes and earn cash back when you shop on Giving Assistant.

12. Rent the Runway

Screenshot of rent the Runway home site

Rent the Runway is a service that lets you borrow big-name-brand, super trendy clothes you’ve had your eye on. If you’re trying to reduce the footprint of your shopping, you’ll love this woman-owned company, founded and run by Jenn Hyman and Jenny Fleiss.

Rent the Runway only carries high-end brands, so you can try designer clothes without the commitment! What could be better as we enter prom, wedding and vacation season?

Tip: Get the best Rent the Runway coupons and promo codes when shop using Giving Assistant.

13. Stasher

Screenshot of Stasher home site

These silicone bags are keeping plastic out of our oceans and landfills! The eco-loving founder  Kat Nouri came up with the idea for Stasher while packing her kids’ lunch.

Stasher bags are:

  • Reusable
  • Non-toxic
  • Airtight
  • Available in every size, to stash even the smallest leftovers (possibly the most annoying part of cooking)!

These are like the final bow on a perfect minimalist kitchen. (That shade of aqua is…*chef’s kiss*.) They’re also good for organizing your cabinets, since they stand upright!

Tip: Shop Stasher from Target with Giving Assistant to earn cash back and support any nonprofit!

Making It Easy to Make a Difference

Supporting women-owned brands feels good. Did you know you can make a difference just by shopping online? Many of the brands mentioned in this article partner with Giving Assistant, which provides the best promo codes and cash back offers.

When you earn cash back you can choose to keep some or give some to your favorite nonprofit. Any nonprofit, even nonprofits that support women or small ones in your community!

Pro Tip: Look for discount codes through Giving Assistant. And if you haven’t already, download our browser extension, the Button, to automatically save money and support great causes while you shop.