By Michelle Thai, Marketing Intern

A month ago, we blogged about our newest white label app for Jamie Oliver’s Food Revolution. This week, we’d like to share why his campaign means a lot to us at GlobalMojo.

Kids today are growing up overweight and malnourished from a diet of processed foods, and today’s children will be the first generation ever to live shorter lives than their parents.

At age 21, I myself am embarrassed that I really do not know how to cook. You can find me at Trader Joe’s aisle of already-made frozen meals. And it’s not that I chose to live this way, it’s more that cooking skills were not particularly important in my household. My dad has always worked 8 AM to 8 PM at his mechanic shop. My mom works swing shift at her job. They never really had the time or energy to cook from scratch, let alone teach me.

But Jamie’s Food Revolution has made me realize and inspired me to take control of what I’m consuming. Jamie’s website says it the best: the problem stems from the loss of cooking skills at home and the availability of processed foods at every turn, from the school cafeteria to church function halls, factories and offices.

The Food Revolution is on a mission to save lives by inspiring families to cook good food from scratch, like how it should be.

By cooking from scratch, families will be fighting obesity with better food. Did you know approximately 17% – or 12.5 million – children and adolescents aged 2 – 19 years are obese? Imagine how many of those kids continue to grow up obese.

A recent study published in British Journal Of Cancer revealed that each year, nearly half of the cancers in the UK alone are caused by avoidable life choices including diet, overweight and obesity. In the U.S., obesity is the #2 cause of preventable death.

“Food is one of life’s greatest joys,” writes Jamie Oliver, “yet we’ve reached this really sad point where we’re turning food into the enemy, and something to be afraid of.”

He continues to explain, “Knowing how to cook means you’ll be able to turn all sorts of fresh ingredients into meals when they’re in season, at their best, and cheapest! Cooking this way will always be cheaper than buying processed food, not to mention better for you.”

A 2011 survey conducted by Good Food channel discovered that out of 2,000 men and women, a typical female can cook just seven different meals from scratch – half as many as their moms were able to serve up. One in 20 women said they can’t even boil an egg.

Jamie has acknowledged these horrors in his Food Revolution, that’s why his campaign is working to create a nationwide network of community kitchens where anyone can go to learn basic home cooking. In your local communities, the Food Revolution is working to make cooking courses available in church halls, community, and healthcare centers.

However, the nightmare continues when our children are at school. We’ll let these photos tell it all:


[Images from Jamie Oliver Food Revolution’s School Food tool kit]

The Food Revolution is working to bring freshly cooked meals in schools and colleges, as well as cooking lessons for kids at school.

If you believe in what Jamie and his Food Revolution is doing to save lives and end the obesity epidemic, support the campaign by signing his global petition here, downloading his Giving Assistant app here, and/or spreading the word on Twitter.