By Michelle Thai, Marketing Intern
I read an article in Mashable today that started off, “While social good has existed in the offline world for quite a while, through the likes of food drives and charitable causes, for example, online social good has only begun to take off.”
You can only imagine how we reacted to this article. Well, duh. Look at us! And our friends—Give To Get Jobs, Crowdrise, Gividend, just to name a few social good startups. But the point is: we believe the future looks bright – very bright, actually – because there’s a growing trend of startups whose mission is to make a difference.
According to JWT’s September report on trends in social good, 83% of American consumers believe “corporations should do more good: 9 in 10 respondents felt that ‘Companies need to do more good, not just less bad.’”
And unsurprisingly, it’s not just corporations that are responding. Sure, corporations have adopted corporate social responsibility. But, the demand for social good companies has reached potential entrepreneurs, too.
In an article on NPR on social entrepreneurship, an estimated “500 professors are teaching courses on social entrepreneurship worldwide.” NYU, UC Berkeley, Yale, and Harvard – just to name a few – all have programs, courses, and/or organizations solely dedicated to help students start their own social venture.
A Huffington Post article reports, “The Wharton School of Business at University of Pennsylvania has seen an increase in applicants who want a degree in social enterprise.”
And how are the schools reacting? The Kellogg School of Management at Northwestern University announced that they’ll give $80,000 to a business idea that addresses a social or environmental challenge through a novel, sustainable and well-developed business plan.
In an interview with CEO of Give To Get Jobs, Stacy, we asked her what caused the public to start demanding that companies commit to doing good, and what had fueled the growth of social good startups:
“The Internet has created a globalized culture,” she answered. We used to be able turn a blind eye to the bad things—poverty, famine, homelessness, etc. Now with the Internet, however, it’s harder to turn away, harder to ignore. There’s a heightened awareness that there are many different issues out there.
If this is the case, we can’t imagine the trend slowing down anytime soon. At GlobalMojo all we can say is FULL SPEED AHEAD! There’s too much suffering around the world— we need this trend, we need more social enterprises.