Tutorial: 6 Tools in Your Dashboard to Help You Boost Donations This Month

Tutorial: 6 Tools in Your Dashboard to Help You Boost Donations This Month

Did you know? Your nonprofit dashboard can do way more than just help you keep a record of the cash back donations you’ve raised.

It’s also a thoughtfully-designed (and ever-evolving) marketing hub, packed with shortcuts and time-savers for busy nonprofits like yours.

And let’s be honest—is there really such thing as a nonprofit that isn’t crunched for time?

In this article:

We’ll go over these 6 marketing tools in your dashboard:

  • Tool #1: Your fundraising page
  • Tool #2: Your fundraising page link
  • Tool #3: Website assets
  • Tool #4: Pre-written messaging
  • Tool #5: “Thank you” email
  • Tool #6: Donor emails

You’ll learn:

  • What they are
  • How they help you raise more
  • How much time it takes to use each one (less than 5 minutes for each, on average!)
  • Where to find it

Let’s get started!

Tool #1: Your fundraising page. Customize it to encourage donor confidence!

Already done this? Great! Move along to Tool #2, rock star.

What it is: Your fundraising page is where people go to sign up for Giving Assistant specifically to support your nonprofit.

This section of your dashboard is where you can go and customize this page with your nonprofit’s logo and an image or video you think best represents your mission.

When your supporters sign up through this page, their cash back donations are automatically set to 100%, and their nonprofit of choice is automatically set to yours.

How it helps you raise more: Potential donors visiting an uncustomized page will almost always pause and wonder if they’re at the right place, and will likely click away without signing up.

Adding your own media and messaging, however, assures them that it’s really you. More importantly, an appealing image and mission statement will move them to get involved by signing up—or even by sharing your fundraising page.

Time it takes: 2 to 5 minutes. Faster if you already know, and have quick access to, the images you want to use.

Where it is: On the left-hand side of your dashboard, click Fundraising Tools. The section to customize your fundraising page (My Fundraising Page) should pop up right away.

Tip: To display a 150-character mission statement on your fundraising page, head over to the left-hand side of your dashboard, click My Organization, and About Us. You’ll see the spot to write in your mission statement there, which will display on your page.

Tool #2: Your fundraising page link. Log in, copy it, and keep it handy!

What it is: This is the URL (link) to the fundraising page you customized in Tool #1.

How it helps: It enables faster, more frequent sharing of your page, so you can raise more. This is why we put it up front: so you don’t have to keep clicking around searching for it!

Time it takes: Literally a second or two. Copy it, and paste it wherever you want to put it: social posts, emails, texts to team members, friends, and family, fliers, cards, bumper stickers, your forehead…(okay, maybe not that last one…)

Where it is: Right when you log in to your dashboard, it’s front and center. Click Overview on the left-hand side to get back to it anytime.

Tip: This tool is all about quick and easy link-sharing, so here are two more ideas to help you keep that link handy without needing to login to your dashboard every time:

  • Bookmark it: Copy this URL from your dashboard, paste it into your browser, and bookmark it like normal. You can also add it as a bookmark right on your browser’s toolbar. (If you’re using Chrome, do this by clicking Bookmarks at the top, then Bookmark Manager. On the left-hand side, the very top folder is Bookmarks Bar. Find your Giving Assistant link within your bookmarks, and drag it to this spot.)
  • Text or email it to yourself: Copy the URL and send it to yourself in an email or a text. The next time you’re out and about and need to grab the link quickly, all you have to do is search for it on your phone, copy it, and share it!

Tool #3: Website assets. Add your Giving Assistant fundraising page link to your website in minutes—even if you don’t know how.

If you’ve already done this, move along to Tool #4. (WAIT! Give yourself a high five. Okay, now move along.)

What it is: This is where you’ll download graphics and copy the HTML code you’ll need to put a Giving Assistant link on your nonprofit’s website. Alternatively, you can use this section to request help with updating your website either from your webmaster or someone on our team.

Tip: This section is designed to make it fast and extra-easy to update your website with your Giving Assistant link, even if you don’t already have the know-how or media assets to do this on your own. We always encourage our nonprofits to share their Giving Assistant “donate-while-you-shop” fundraising opportunity on their website’s Donate or Ways to Give page.

How it helps: As a nonprofit that relies on donations to fulfill your vision, you know that fundraising requires connecting with potential donors in every possible way they might find you: from printed-out fliers, to social media and your website.

After all, you wouldn’t have a website without a page telling people how they can donate, right? Because you know asking for donations via one communications channel alone isn’t enough. Hundreds, if not thousands of people will navigate to your site to learn more about you, sometimes through a cold Google search.

Adding your Giving Assistant fundraising link to your Donate or Ways to Give page will help you raise more donations from a much wider swath of people, namely those who either feel connected to your mission but aren’t ready to make a straight donation, or those who want to donate but simply can fit it into their budget right now.

It’s a way of showing all your potential donors that there is something they can do, making them feel considered, included, and appreciated.

Additionally, this tool can help you raise more by saving you time.

Rather than spending an hour or more of your nonprofit’s precious fundraising time trying to find or create the media you want to use on your website to add your Giving Assistant page, or even trying to write out HTML yourself, you can download these assets and just copy and paste the code, or even quickly reach out to us or your webmaster for help, freeing you up to do other work while also nipping out some stress.

Time it takes: If you choose to use the tool to reach out to your webmaster, just seconds. If you have some tech know-how and want to DIY this, copying and pasting the code to your site takes under 3 minutes. If you want to walk through the process with us, set aside at least 15 minutes.

Where the tool is: Under Banners and Icons (there on the left-hand side of your dashboard under Fundraising Tools,) you’ll find everything you need.

More importantly, towards the top, you’ll find additional options if you want to get your fundraising page updated, but either don’t have the time to do it yourself or don’t know how to.

  • For option 1 in the screencap above, all you need is your webmaster’s email address. You’ll be able to notify them and send them everything they need to update this page in just a minute or two. 
  • If you have a little bit more time to spare but still want help, use options 2 or 3: With option 2, we’ll walk through adding the link to your site together. With option 3, we’ll just do it for you!

Tool #4: Pre-written messaging. The 2-second, copy/paste marketing goldmine in your dashboard.

What it is: Hundreds of prewritten messages you can quickly copy and paste into social media posts, emails, and more, so you can encourage more Giving Assistant sign-ups without having to rack your brain or stress yourself out trying to figure out what to say. Additionally, you can request custom copy that more closely matches your nonprofit’s voice if none of the messaging here works for you.

How it helps: It allows you to share your fundraising page more often, without wasting time writing captions out over and over.

Because again, making the most of Giving Assistant shouldn’t add a string of to-dos to your already long list of fundraising activities—or your marketing team’s.

Additionally, this copy was written by professional copywriters with best practices in mind, crafted to appeal to any audience and increase sign-ups.

Time it takes: A few seconds to copy and paste the messaging wherever you want it to go, up to 1-2 minutes if you need to spend a little time picking the messaging that’s right for you, or requesting custom copy.

Tip: Use social media schedulers like these to quickly schedule a bunch of reminders to your followers that they can shop, save, and support your mission. ;)

Where the tool is: In your dashboard, click Messaging under Fundraising Tools on the left-hand side.

  • Under Your Website, you’ll find copy you can include alongside the link or image you’ve decided to upload to your official site’s Donate or Ways to Give page. You can easily copy and paste the text you want to your web developer, or copy the entire HTML code yourself if you’re a DIYer. 
  • Email and Letter has longer-form copy you can paste into emails, or even into snail-mail, printed letters. 
  • Facebook and Twitter are fantastic time-savers when you want to remind your social community to sign up and shop to benefit you. (Tip: You can also use this copy for Instagram captions if you want!) 
  • The last tabs, P2P Facebook and P2P Twitter, are especially for nonprofits who do peer-to-peer fundraising campaigns. Save your P2P campaigners time—and get them sharing their campaign page more often—by copying and pasting this messaging to them, and letting them know they can use this text if they aren’t sure what to say in their social media fundraising promotions.

If you don’t like the messaging you see right away, keep clicking “refresh” (below the generated messages) until you find some you like.

And if you want even more customized messaging, navigate to the top of this page where it says “Not sure what to write when sharing your page?” There, you can request custom copy from one of our team’s copywriters. They’ll take a look at your nonprofit’s website and do their best to match your organization’s tone of voice.

Tool #5: Thank you emails. Use your dashboard to send a custom, automatic “Thanks!” whenever someone shops and donates cash back.

What it is: A section where you can customize the “thank you” email shoppers receive when their purchase results in a donation to you.

How it helps: Research shows that thank you messages increase donor retention and boost repeat donations. Customizing this email shows your cash back donors that you’re paying attention, and that their cash back is actually making an impact on your mission. It also helps remind them to support you using Giving Assistant every time they shop.

Time it takes: As little as 1-2 minutes if you already have some text you can copy and paste into the box, and quick access to the images you want. Since there are only 150 characters available, doing this will still take less than 5 minutes if you need to write in some new messaging.

Where the tool is: Under Thank You Email (left side of the dashboard under Fundraising Tools).

Tool #6: Donors’ emails. Get creative and show some love to this special segment of donors!

What it is: A list of email addresses that shoppers have opted-in to share with you. Emails are easy to download as a spreadsheet that you can use to import the email addresses and zip them off to your marketing team.

Tip: If a user doesn’t opt-in to share their email address, you won’t see it here. When asking people to join Giving Assistant for you, consider encouraging them to opt-in to share their email address during sign-up as well.

How it helps: This basic, clear-cut list holds plenty of value for creative outreach that can help you increase cash back donations and donations in general, no matter how big or small your list is.

Here are a few ideas:

  • Create a “cash-back-donors-only” email marketing segment: For example, you can use this segment to send these donors even more personalized thank yous and asking them to share your page with friends and family.
  • Send encouragement and reminders to your cash back donors: You can also nudge this segment with more regular shopping reminders and encouragement. A quick visit to GivingAssistant.org will show you what deals are hot (and worth sharing!) right now.

Time it takes: 1-2 minutes to download and receive the spreadsheet and email it to your marketing team. If you’re a DIYer, factor in more time for adding the emails to your marketing list, segmenting, and coming up with messaging. (You can always reach out for help from us with this.)

Where the tool is: Click Reports, then Donors on the left-hand side of your dashboard to see the emails you’ve collected. To download this list, click Reports, then click (on the right) the red button that says Email Full Report.

Work smarter, not harder: Add your Giving Assistant page into the marketing calendar or strategies you’re already using   

These tools are here to help you add Giving Assistant to your marketing practices with just a bit of quick copying and pasting. That way, you can cast a bigger net, enabling you to raise more and meet more goals, and keep the fun in fundraising—for both you and your community!

Plus, your dashboard keeps almost our entire nonprofit team just a click away, because we respond to any messages you send us on the chat box there. And we LOVE helping you!

4 Bedding and Bath Deals To Help You Sleep At Night (Literally) [Home Depot]

4 Bedding and Bath Deals To Help You Sleep At Night (Literally) [Home Depot]

Linens play an important role in making your cozy dwelling ‘home sweet home.’ If you’re looking to update a guest bathroom, personalize a bedroom, or just enhance your night’s sleep, Home Depot has you covered (literally). Not only do you get to save up to 40% off select bedding and bath essentials, but you’ll also snag an extra 15% off with promo code BEDBATH15. Ready to shop? Here’s a few items to get you started.

Lucid Memory Foam Toppers | Soften Your Sleep Space

No more sleepless nights, tossing and turning, backaches, or moody mornings! Embrace an added layer of comfort with a little something from the Lucid Gel Infused Memory Foam Toppers Collection. Whether revamping an old mattress or softening a hard bed, you’ll thank yourself for choosing a topper that levels up the quality and comfort of your night’s sleep. Premium memory foam hugs and cushions the curves of your body, while cooling gel and breathable, ventilated material helps regulate temperature. Lucid mattress toppers are available for California King, Full, King, Queen, Twin, and Twin XL beds.

Home Depot Lucid Mattress Toppers

Christian Siriano Comforter Set | Sweet Dreams in Full Bloom

Against a crisp white background, the Christian Siriano Garden Bloom Comforter Set catches the eye with soft shades of lavender, green and dandelion yellow that beautifully complement vibrant pops of deep indigo blue and fuschia. The floral engineered pattern adds an artistic flair with watercolor-like quality. This comforter set includes shams, and is available in King, Queen and Twin XL sizes.

Home Depot Christian Siriano Comforter Sets

Laura Hart Kids Collection | 100% Cotton Comfort

Home Depot Laura Hart Kids Comforter Set

One of the most long-awaited, rites of passage for toddlers is the transition to a ‘big kids’ bed. Make this experience even more fun and exciting with an assortment of Laura Hart-designed pillows, sheets, window treatments, shower curtains, and quilt/comforter slumber sets in the following themes:

Dance into slumberland with a 100% cotton, pretty-in-pink, handcrafted, embroidered quilt dotted with dancing applique ballerinas. The Laura Hart Kids Ballet Lessons Full/Queen Quilt set comes with two shams, and features scalloped edges alongside an applique ribbon-shaped border.

Shoot and score spectacular sweet dreams with a Sports Express pattern for football, soccer and basketball fans. The set includes a full quilt, two standard shams, and bonus helmet pillow.

Celebrate every night with the Party Animals twin comforter and standard sham set, which brings colorful lions, flamingos, koalas, zebras and sloths to life for your little one.  

Have a hoot of a night with the printed pink and purple patchwork of Happy Owls and flowers that decorate this twin quilt and standard sham set.

Lavish Home Cotton Towel Sets | Luxe Linens for Less

Elevate your bathroom and save more with the modern design of the Lavish Home Chevron Egyptian Cotton Towel Set, which stylishly zig zags between popular classic and contemporary trends. With the look and softness of luxury hotel linens, this ultra-absorbent, 100% premium cotton six-piece set comes with a double dose of bath towels, hand towels, and washcloths. Shop a rainbow of colors that include Burgundy, Brick, Black, Green, Navy, Silver, Taupe and Chocolate.

Home Depot Chevron Egyptian Cotton Towel Set



This time around, you’re saving on bedding and bath towels, but what about next month? Make sure to keep up with the latest sales and promo codes from Home Depot when you download our
Giving Assistant Button, which connects you to endless ways to save money and earn cashback for good.

Customize The Best Holiday Card This Year! [Staples]

Customize The Best Holiday Card This Year! [Staples]

Tis’ the season for sending season’s greetings, your warmest wishes, and a Happy New Year to family and friends! It’s now easier than ever to spread cheer and joy with the help of Staples, which offers services that transform personal snapshots and memories of vacations, milestones, and other special occasions into uniquely fabulous, custom holiday photo cards. Until December 29, you can save 20% off select holiday cards and invitations from Staples Print services using our exclusive Giving Assistant code. Cards can be delivered, or conveniently ready for same-day, in-store pick up at your local Staples Print Center (when ordered before 2 p.m.).

Staples

Online orders for custom cards are incredibly easy to place. Staples Print services provide an assortment of hundreds of templates, color schemes, and themes with plenty of holiday fonts, fun seasonal illustrations, and festive patterns that radiate just the right message. All you have to do is drag-and-drop or upload high-quality photos which you can then resize, reposition, flip, edit and crop to create a holiday card keepsake you can’t wait to send out.

Opt for double sided, single sided or folded cards. Are landscape or portrait scenes your thing? Select a size – 5×7 or 4×8. Choose between a classic or contemporary layout with a mix of images and text. Add one family photo or up to four or more. Let your full-color greetings shine with a glossy print, or select a matte look with less glare. Finishing touches also include customizing background colors, adding a personal message inside the fold, or signing off with a quirky signature.

Staples

Staples custom holiday cards are also a hit with executives, companies and small business owners that wish to spread holiday cheer. Customization allows for preprinted messages, personalized greetings, photos memories of team-building antics, and/or the addition of company logos – all of which creates a professional, thoughtful and timely outreach to co-workers, employees, clients or customers. Add text to the front or back of a folded card. Veer from traditional sentiments, and simplify messages with a more minimalist, flat design. Or, you can increase a card’s level of sophistication with embossed foil accents.

Now remember, batches of 25 to 200 custom holiday cards are ready for same-day, in-store pickup at a local Staples Print Center when ordered before 2 p.m. And when you choose expedited shipping, you’ll receive delivery orders (complete with customizable envelopes and premium stock prints) within 5 to 7 business days.

Staples

Receive 20% off select holiday cards and invitations from Staples Print services today by using the following code: 58904 

Shoes Intentionally Designed & Ethically Made [Nisolo]

Shoes Intentionally Designed & Ethically Made [Nisolo]

Many companies ride the ‘green’ wave and embrace giving back in various ways, but there’s only a select few that really go above and beyond– intentionally shaping their business initiatives to passionately tackle the social and environmental challenges of today. Nisolo is a B Corporation (also known as a B Corp), which is a for-profit company that dedicates its resources and business objectives towards operating at a higher standard for the greater global good. The process for earning certification as a B Corp is rigorous, and involves a top-to-bottom review of a company’s level of social impact, accountability, manufacturing practices, and transparency. In its ethical production of leather goods, handcrafted shoes, jewelry and accessories, Nisolo recognizes there’s much more to running a company than just turning a profit. With business roots firmly planted in Mexico, Kenya and Peru, all Nisolo producers earn above fair trade wages through full-time, sustainable employment, as well as benefit from programs centered on education, skills training, gender equality and healthcare.

New Customers Get 20% Off with Exclusive Code

Nisolo

Your Nisolo purchases support the brand’s continued goal of reshaping the fashion industry’s contribution to the greater good of the planet, and the lives of producers and customers alike. To get you started, new customers enjoy a 20% discount that can be used towards the purchase of Nisolo goods, such as the waxed cotton canvas Loreto Messenger Bag, a pair of men’s oak-colored Calano Oxfords, or the classic look of a Tiny Brass Bead Bracelet. When making your first purchase, use promo code NEWGIVING20 at checkout.

Donate to Soles4Souls X Nisolo, and Get a $30 Credit

Nisolo

Shoes (even old, worn-out ones) have the power to transform lives. Available to U.S. customers only, score a $30 credit on your next pair of Nisolos when you donate a pair of used footwear to the Soles4Souls X Nisolo joint project. Donated shoes are given to micro-entrepreneurs in developing countries, which they clean, repair and resell locally. Not only do old shoes get a new lease on life, but the reuse of materials and goods reduces landfill waste, as well as supports communities in need. With your help, Nisolo comes closer to reaching their goal of collecting at least 5,000 pairs of shoes by 2020 through this Soles4Souls collaboration.

Get an Extra 10% Off Ecuador Huaraches

Nisolo

Handcrafted in an ethical factory in Peru that’s owned and operated by Nisolo, you have until the end of the year to take an extra 10% off of Ecuador Huaraches. Made with soft, hand-cut leather, this best-selling sandal actually molds to the shape of your foot – creating an ultra-comfortable, custom fit. Don’t miss out on this discount! This offer is valid until 12/31. Your purchases also play a role in the brand’s continued success, which produces long-term effects that Nisolo producers and their communities experience through the following:

  • Programs that Enhance a Producers’ Quality of Life: The factory that Nisolo owns and operates in Trujillo is situated in what is known as the shoemaking capital of Peru. In-house financial literacy training; the option to request salary advances; and having access to adequate banking services all help build a stable foundation for producers; some of whom are now managing first-time bank accounts. Skills training, physical education, and even yoga classes are also available to producers and their families. Nisolo programs also result in families turning out first-generation university graduates.
  • Fair Wages and Healthy Working Conditions in Partner Factories: All producers must be 18 years or older, work in safe environments, and receive healthcare in order to collaborate with Nisolo. Staff personally visits partner factories multiple times a year to strengthen ties and confirm high standards are being met. Producers in partner factories, such as the leatherworking and shoemaking artisans in León, Mexico, earn a minimum of 27% beyond fair trade wage requirements; some entry-level producers receive up to 74% more.
  • Empowered Independent Artisans: Nisolo values the art of “generational craftsmanship,” and works closely with small, independent artisans – helping them grow their businesses and expand their ability to produce goods. To increase opportunities for locals to thrive in low-income environments, the company provides free business counseling and makes it easier for artisans to connect with worldwide buyers.

In a nutshell, Nisolo holds the distinction of being B Corp Certified, produces ethically made, intentionally designed goods sold at a fair price, and supports programs which generate positive effects that resonate throughout entire communities. All of this makes the brand one that significantly aligns with our mission to increase purposeful shopping experiences around the world. The opportunities to save with this brand are also plentiful, which is why it’s in your best interest to download our Giving Assistant Button to keep up with the latest Nisolo coupon codes.

2018 Holiday Decor Essentials [The Home Depot]

2018 Holiday Decor Essentials [The Home Depot]

Cozy homes and cozy wallets. Sound like a Christmas miracle to you? Well, if you’re reading this…consider yourself #blessed.

The Home Depot’s Ready to Holiday savings event is here to help you make your warmest, fuzziest, and most stylish dreams a reality right now, with furniture, decor, design inspiration, helpful tips, and up to 40% off on select items perfect for gifting yourself—and your houseguests—with all things merry, bright, and on-trend.

Home Depot

First stop: the kitchen. Waking up on a cold morning to the smell of bacon, fresh-brewed coffee and warm cinnamon rolls is one thing. But sweet deals on everything from beautiful tableware, to top-of-the-line coffee makers and cookware is what really takes the cake. (Or the fruitcake, if that’s your family’s thing.)

Need to keep your dining room decked through dinnertime? Easy. Everything you need to mix and prep a perfect, stress-free feast is a click away. Snag special savings on decorative serving platters, linens, and cutlery, and dish out happy, bright pops of color all winter long with a Buy-5-Get-1-Free deal on vibrant, select Fiestaware. Whether for Thanksgiving dinner or a New Year’s Day brunch, at The Home Depot, you’re at the head of the table.

Home Depot

Of course, the more the merrier—and that goes for cash, too. Help your guests make themselves truly at home without dipping into your holiday savings stash, starting with a personal clothes hamper from The Home Depot. Shower them with comfort and style with absorbent, 100% cotton towels that match your decor, plus save on special storage for toiletries.

The Home Depot knows that hibernating isn’t just for woodland creatures. That’s why they stocked their Ready to Holiday savings event with the softest, most stylish creature-comforts of the season, like charming sheet sets, duvets, and shams, plus new animal print bedding and signature, jewel-toned quilts from The Company Store, perfect for upgrading your guest room to a more cheerful, comfortable, and inviting guest “nest.”

Home Depot

Forget something? No worries. The holidays are easier at The Home Depot. Choose 2-day home delivery or in-store pickup for last-minute items like cookware or extra seating; enjoy free shipping on any online order over $45; and remember: If you aren’t 100% happy with your purchase, The Home Depot offers completely hassle-free returns. (Even Santa doesn’t offer that.)

Save your hard-earned holiday cash for what matters most (gifts, of course), while gifting yourself and all your guests with a dream holiday home by The Home Depot. Be sure to create your own special holiday magic too, with help from Giving Assistant. Shop now, and you’ll earn up to 8% cash back you can keep or share with a nonprofit in need.