You may have noticed recently that Giving Assistant looks a little different. We’re so excited to share our new branding with you.
Everyone loves to save money when they shop online, and we wanted to give people an easy way to pay their savings forward to causes they care about. That’s why we started Giving Assistant in 2014 — to help people save and give every time they shop. We’re a certified B Corp dedicated to making giving back as much a part of shopping as saving money. Because every little bit saved can add up to make a big impact.
New Look, Same Mission
Our new look reflects how shopping becomes more meaningful when saving and giving join together. This aligns with our mission to improve our shoppers’ experiences by helping you easily find deals, earn cash back, and donate to causes you care about. Rest assured, the online experience for earning cash back or discovering the latest coupons or promos is still the same.
“We believe that standing up for our values and principles is more important than ever,” says James Gray, Giving Assistant CEO.
“We believe it should be easier for us to support causes that embody and reflect our values. Shopping is better when you get a good deal. The ultimate shopping experience, however, is getting a good deal AND supporting a cause that you love.”
“We updated our company branding to symbolize how shopping becomes more meaningful, and brings more warmth to our communities through saving and giving,” Gray says. “This is represented visually in our new logo, by the sun becoming warmer and more complete.”
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Charitable shopping made even easier
We also encourage you to install the Giving Assistant Button on your browser so you can seamlessly earn cash back and support nonprofits every time you shop.
We look forward to more shopping, saving, and giving together.