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How to Use Giving Assistant for Online Fundraising

Using Giving Assistant for online fundraising is really, really easy.

So easy in fact, the whole operation could be summed up pretty accurately in just one step:

Download our browser extension (the Button) and shop online. Done. Happy fundraising!

But knowledge is power. So let’s dig in a bit deeper and talk about how you can use Giving Assistant to create an ongoing, 24/7 stream of donations, just by tapping into the everyday  online shopping you and your community are already doing.

Online Fundraising For Nonprofits Made Easy

In this article, we’ll cover these topics:

  1. What is Giving Assistant?
  2. How does Giving Assistant work?
  3. How to get started fundraising with Giving Assistant

To learn how to get the most out of Giving Assistant, check out 14 Tips for Raising More Cash Back Donations.

What is Giving Assistant?

Giving Assistant is a charitable online shopping site that not only saves shoppers money with coupons, promo codes, and cash back, but that also lets shoppers donate their cash back earnings to any nonprofit in the U.S. 

We are also Certified B (“Benefit”) Corp—one of only a few thousand in the world! We have to go through rigorous evaluations examining our impact on the planet, our communities, and our employees in order to keep our certification, so it’s a big deal.

How does Giving Assistant work?

  1. First, shoppers join Giving Assistant for free.
  2. Then, using our site or (even easier) our browser extension, members just carry on with their everyday, online shopping to earn cash back they can donate to any nonprofit. 
  3. Members can donate as little as 1% of their cash back earnings, up to 100%, and can also save extra money with coupons and special offers. 
  4. Nonprofits receive donations via secure eChecks.

Giving Assistant vs. Amazon Smile

  • Shoppers don’t have to remember to visit Giving Assistant’s site to raise donations. Our browser extension (the Button) takes care of that.
  • Nonprofits raise on average $5 in donations for every $100 spent: That’s about 5 times more than Amazon Smile.
  • Giving Assistant works at around 3,000 top brands like Target, Ulta Beauty, American Eagle, FabFitFun, Lowe’s, and tons more.

(Note: If someone is using Amazon Smile to fundraise for you, we want them to keep doing so! If they visit Amazon but aren’t logged into Amazon Smile, our browser extension will remind them to.)

How to get started fundraising for free

Nonprofits who want to fundraise using Giving Assistant just have to sign up through our nonprofit landing page and follow the prompts. 

Fundraising with Giving Assistant is completely free! We make money via our great brand partnerships, not via our nonprofit partners. Nonprofits keep 100% of all the cash back donations they receive.

Note: You might already have donations waiting for you! That’s because shoppers can donate to any nonprofit, even if that nonprofit hasn’t connected with us yet. If that happens, we work diligently to track down the right contact information for the organization and let them know. (If we can’t get a hold of a nonprofit admin, we return the donations to the shopper.)

Sign up with Giving Assistant

  1. Use the nonprofit landing page here.
  2. Search for your nonprofit using the name you’re registered with in the IRS database. (Don’t worry if you can’t find it or it isn’t in our database: if that happens, another page will pop up that will allow you to add your nonprofit.)
  3. Sign up using your work email address. It should be something like yourname@nonprofit.org. (If you don’t have an email address like that, go ahead and use the email address you have, and someone from Giving Assistant will reach out to help you.)
  4. Sign up will be complete once we’ve been able to verify that you’re employed with the nonprofit that will be fundraising with us. This is to help keep your donations safe and ensure that any checks we send will be going to the right place.

Start fundraising

Once you’re signed up, your nonprofit will get a personal fundraising page: it’s a customizable Giving Assistant sign-up page you can put your logo and mission statement on. Just customize the page and share the URL with your community in email, social, text, on your website, or wherever else your donors will see it.

When they sign up through your fundraising page, their account will be automatically set up to donate 100% of their cash back to you. (They can change the amount they donate later, if they’d like to.) 

Meet More Fundraising Goals

That’s it! Now you’re set up, all that’s left is to share your fundraising page on social media and on your nonprofit’s website.

(You’ll also definitely want these 14 proven tips for raising the most cash back donations with Giving Assistant.) 

Enjoy your new stream of practically-in-your-sleep donations!