Not all shoppers are created equal. Some have to deal with the daily grind of traffic-clogged commutes, crowded sidewalks, and making the most of their time within a fast-paced, ever-changing environment. All of these considerations have played a role in the recent brand relaunch and reimagined website of e-commerce game changer Jet. This Walmart-owned company is now placing more emphasis on addressing the distinct needs, style, and décor trends of consumers that live in major metro cities.

Jet’s rebrand aims to make online shopping an enjoyable, convenient experience that also provides offline services shaped by the unique characteristics of city-dwelling consumers.

Shop City Essentials and Curated Brands, All in One Place

Jet.com‘s overall site will transform into a hub of localized goods and services that include Home, Fashion, and Beauty favorites catering specifically to select metropolitan cities. Jet’s rebrand introduces a more personalized website experience, local grocery delivery, and partnerships that expand the grocery and fashion horizons of their customers.

And, it all starts with New York City, which kicks off the first of many city-specific sites soon to roll out over time. The customized site experience will feature iconic NYC details and an inventory filled with curated brands and Big Apple essentials that locals crave.

Shoppers will also have access to various smart, tech-driven features, such as Jet app voice activation and intuitive product recommendations that are based on a customer’s preferences and re-order needs. You can also use the app to keep track of Jet sale prices.

Groceries You Need, Delivered When You Want

City Grocery is another component of Jet’s new personalized shopping experience, which allows urban dwellers to tackle their entire shopping list in one shot.

For a small fee, a fulfillment center in the Bronx and the tech-enabled company, Parcel, will deliver groceries, everyday essentials and select goods to New York City residents within three-hour and next-day time frames.

Consumers will also be able to order some of their favorite local foods and beverages (like ice-cold craft beer). City Grocery has formed partnerships with neighborhood businesses, which means an unfulfilled Big Gay Ice Cream, Just Bagels, or Bedford Cheese Shop craving will no longer be an issue for residents.

Another perk with this service is being able to customize delivery options. So, if you need the doorman to keep your groceries safe for a few hours, Jet has you covered.

Fall Fashion Trends Have Arrived

Just in time for the new season, Jet has formed several select partnerships to keep their inventory well-stocked with an exclusive mix of local and top brands. Shop by trend, and you just might find your next pair of Doc Martens, grunge-inspired layers, or graphic T-shirts that really have something to say.

It also doesn’t hurt that Jet has joined forces with Nike to outfit your closet with footwear, apparel and accessories that amplifies a ‘just do it’ attitude. And, the products aren’t coming from any ol’ third-parties; Jet will offer a selection of specially curated goods straight from Nike that includes Converse gear as well. There will be plenty of running apparel, cross-trainers and sportswear for men, women and children that’ll have you winning this season in style.

Discover the Best in Beauty

Achieve the glowing skin, shiny locks, and traffic-stopping blended looks you desire with Jet’s lineup of top beauty brands and classic favorites. Brands, like Foreo, Art of Shaving, NYX, Aveeno, Neutrogena and Dr. Brandt, all share the spotlight with emerging indie standouts in skin care, cosmetics, grooming, bath and body care. Stock up on never-fail, go-to products. Explore premium brands you never knew existed. And, always keep an eye out for a Jet coupon code to snag the latest beauty must-haves for less.

Make Every Room Your Favorite

No more jumping through hoops and falling down the rabbit hole of room décor.

It’s now officially easier to bring style home with Jet, and make every space your favorite whether you’re shopping for a townhouse, one-bedroom, two-bedroom or studio apartment. Jet.com asks all the right questions to connect visitors with curated product recommendations that help personalize any space size.

To navigate the new-and-improved Home layout, you can:

Shop by room, when you know exactly which personal space you’d like to breathe life into, whether it’s a bedroom, bathroom, living room, kitchen, home office or outdoor patio.

Shop by category, and zero in on specific items, like furniture, bedding, wall art, rugs, and appliances from the likes of Keurig, Cuisinart, Ninja, and KitchenAid.

Shop by style, to achieve an even more concentrated search with filters for mid-century, Boho, industrial and classic, transitional décor.

Jet not only makes online shopping more convenient with fast, local delivery options, but also offers free, two-day shipping on orders over $35. To keep up with current deals and discounts, downloading our Giving Assistant Button is a must. It’ll also give you a heads up on the latest Jet promo code that you can use to make city living even more affordably convenient.